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height="44" topLeftX="115" topLeftY="291" alpha="0.5" type="text"> <content paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="16" color="rgba(255, 255, 255, 1)" textAlign="center"> <p> <span color="rgba(255, 255, 255, 1)" fontSize="16">描述相关的信息以解释你的标题。现在就开始打字吧。写任何你想表达的内容</span> </p> </content> </shape> <shape width="416" height="69" topLeftX="272" topLeftY="232" type="text"> <content textType="headline" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="36" color="rgba(255, 255, 255, 1)" bold="true" lineSpacing="multiple:1.35" textAlign="center"> <p> <strong> <span color="rgba(255, 255, 255, 1)" fontSize="36">01 项目介绍</span> </strong> </p> </content> </shape> <icon width="72" height="72" topLeftX="444" topLeftY="158" iconType="iconpark/Charts/slide-two.svg"> <border color="rgba(255, 255, 255, 1)" width="4" lineJoin="miter" miterLimit="10"/> </icon> </data> <note> <content/> </note> </slide> <slide> <style/> <data> <shape 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type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="14" bold="true" textAlign="right"> <p> <strong> <span fontSize="14">01 项目介绍</span> </strong> </p> </content> </shape> <shape width="418" height="209" topLeftX="31" topLeftY="190" alpha="0.5" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="14"> <p> <span fontSize="14">请在此处输入项目概述内容，用一句话来清晰地描述你的商业模式，即你的产品或服务；用一句话来明确表述为什么你的创新及时解决了用户的问题, 填补了市场的空缺；用一句话(包括具体数字)来描述巨大的市场规模和潜在的远景；用一句话来概括你的竞争优势；</span> </p> <p/> <p> <span fontSize="14">用一句话(包括具体数字)来描述巨大的市场规模和潜在的远景；用一句话来概括你的竞争优势；用一句话(包括具体数字)来描述巨大的市场规模和潜在的远景；用一句话来概括你的竞争优势；</span> </p> </content> </shape> <shape width="416" height="69" topLeftX="31" topLeftY="118" type="text"> <content textType="headline" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="36" bold="true" lineSpacing="multiple:1.35"> <p> <strong> <span 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topLeftY="136" type="text"> <content paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="16" bold="true"> <p> <strong> <span fontSize="16">团队成员 #1</span> </strong> </p> </content> </shape> <img src="WQkNbLxhFo8JjBxKyOLcq1QCn5d" width="80" height="80" topLeftX="104" topLeftY="128"> <crop type="rect" leftOffset="0" rightOffset="0" topOffset="0" bottomOffset="0" presetHandlers="40"/> </img> <shape width="418" height="209" topLeftX="465" topLeftY="200" alpha="0.5" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="14"> <p> <span fontSize="14">请在此处输入项目概述内容，用一句话来清晰地描述你的商业模式，即你的产品或服务；用一句话来明确表述为什么你的创新及时解决了用户的问题, 填补了市场的空缺；用一句话(包括具体数字)来描述巨大的市场规模和潜在的远景；用一句话来概括你的竞争优势；</span> </p> <p/> <p> <span fontSize="14">用一句话(包括具体数字)来描述巨大的市场规模和潜在的远景；用一句话来概括你的竞争优势；用一句话(包括具体数字)来描述巨大的市场规模和潜在的远景；用一句话来概括你的竞争优势；</span> </p> </content> </shape> <shape width="416" height="69" topLeftX="465" topLeftY="128" type="text"> 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fontSize="24">国内市场</span> </strong> </p> </content> </shape> <icon width="60" height="60" topLeftX="635" topLeftY="160" iconType="iconpark/Travel/earth.svg"> <border color="rgba(255, 255, 255, 1)" width="3" lineJoin="miter" miterLimit="10"/> </icon> <icon width="60" height="60" topLeftX="284" topLeftY="160" iconType="iconpark/Travel/local-two.svg"> <border color="rgba(43, 47, 54, 1)" width="4" lineJoin="miter" miterLimit="10"/> </icon> </data> <note> <content/> </note> </slide> <slide> <style/> <data> <shape width="24" height="24" topLeftX="31" topLeftY="24" type="donut"> <fill> <fillColor color="linear-gradient(305deg,rgba(11, 59, 229, 1) 0%,rgba(37, 216, 255, 1) 100%)"/> </fill> </shape> <shape width="306" height="306" topLeftX="326" topLeftY="157" alpha="0.1" type="ellipse"> <border color="rgba(143, 149, 158, 1)" width="39" lineJoin="miter" miterLimit="10"/> </shape> <shape width="202" height="41" topLeftX="51" topLeftY="16" type="text"> <content textType="caption" paddingTop="10" 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paddingRight="10" fontSize="12" color="rgba(255, 255, 255, 1)" bold="true"> <p> <strong> <span color="rgba(255, 255, 255, 1)" fontSize="12">购买者的议价能力 </span> </strong> </p> </content> </shape> <shape width="108" height="108" topLeftX="329" topLeftY="389" type="ellipse"> <fill> <fillColor color="rgba(25, 76, 255, 1)"/> </fill> <content paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="12" color="rgba(255, 255, 255, 1)" bold="true"> <p> <strong> <span color="rgba(255, 255, 255, 1)" fontSize="12">供应商的议价能力 </span> </strong> </p> </content> </shape> <shape width="108" height="108" topLeftX="582" topLeftY="215" type="ellipse"> <fill> <fillColor color="rgba(25, 76, 255, 1)"/> </fill> <content paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="12" color="rgba(255, 255, 255, 1)" bold="true"> <p> <strong> <span color="rgba(255, 255, 255, 1)" fontSize="12"> 同业竞争者的竞争程度</span> </strong> </p> </content> </shape> <shape width="108" height="108" topLeftX="522" topLeftY="389" type="ellipse"> <fill> <fillColor color="rgba(25, 76, 255, 1)"/> </fill> <content paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="12" color="rgba(255, 255, 255, 1)" bold="true"> <p> <strong> <span color="rgba(255, 255, 255, 1)" fontSize="12"> 替代品的威胁</span> </strong> </p> </content> </shape> <shape width="193" height="193" topLeftX="383" topLeftY="214" type="ellipse"> <fill> <fillColor color="rgba(37, 216, 255, 1)"/> </fill> </shape> <shape width="250" height="67" topLeftX="363" topLeftY="32" alpha="0.5" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="12" lineSpacing="multiple:1.2" textAlign="center"> <p lineSpacing="multiple:1.2"> <span fontSize="12">新进入者在给行业带来新生产能力、新资源的同时，将希望在已被现有企业瓜分完毕的市场中赢得一席之地</span> </p> </content> </shape> <shape width="250" height="63" topLeftX="700" topLeftY="235" alpha="0.5" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="12" lineSpacing="multiple:1.2" textAlign="left"> <p lineSpacing="multiple:1.2"> <span fontSize="12">现有企业之间的竞争常常表现在价格、广告、产品介绍、售后服务等方面，其竞争强度与许多因素有关。</span> </p> </content> </shape> <shape width="250" height="63" topLeftX="646" topLeftY="409" alpha="0.5" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="12" lineSpacing="multiple:1.2" textAlign="left"> <p lineSpacing="multiple:1.2"> <span fontSize="12">两个处于不同行业中的企业，可能会由于所生产的产品是互为替代品，从而在它们之间产生相互竞争行为</span> </p> </content> </shape> <shape width="250" height="63" topLeftX="9" topLeftY="235" alpha="0.5" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="12" lineSpacing="multiple:1.2" textAlign="right"> <p lineSpacing="multiple:1.2"> <span fontSize="12">购买者主要通过其压价与要求提供较高的产品或服务质量的能力，来影响行业中现有企业的盈利能力。</span> </p> </content> </shape> <shape width="250" height="63" topLeftX="63" topLeftY="409" alpha="0.5" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="12" lineSpacing="multiple:1.2" textAlign="right"> <p lineSpacing="multiple:1.2"> <span fontSize="12">供方主要通过其提高投入要素价格与降低单位价值质量的能力，来影响行业中现有企业的盈利能力与产品竞争力。</span> </p> </content> </shape> <shape width="159" height="38" topLeftX="401" topLeftY="306" alpha="0.5" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="12" color="rgba(255, 255, 255, 1)" textAlign="center"> <p> <span color="rgba(255, 255, 255, 1)" fontSize="12">Porter's Five Forces</span> </p> </content> </shape> <shape width="193" height="50" topLeftX="383" topLeftY="276" type="text"> <content paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="20" color="rgba(255, 255, 255, 1)" bold="true" textAlign="center"> <p> <strong> <span 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<fill> <fillColor color="rgba(37, 216, 255, 1)"/> </fill> </shape> <shape width="187" height="187" topLeftX="567" topLeftY="311" rotation="225" type="ellipse"> <fill> <fillColor color="rgba(37, 216, 255, 1)"/> </fill> </shape> <shape width="202" height="41" topLeftX="51" topLeftY="16" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="14"> <p lineSpacing="multiple:1"> <strong> <span fontSize="14">产品分析</span> </strong> </p> </content> </shape> <shape width="202" height="41" topLeftX="731" topLeftY="16" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="14" textAlign="right"> <p> <strong> <span fontSize="14">03 产品服务</span> </strong> </p> </content> </shape> <shape width="333" height="167" topLeftX="31" topLeftY="190" alpha="0.5" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="14"> <p> <span fontSize="14">4Ps 理论产生于20世纪60年代的美国，随着营销组合理论的提出而出现的。1953年，尼尔·博登（Neil Borden）在美国市场营销学会的就职演说中创造了“市场营销组合”（Marketing mix）</span> </p> <p/> <p> <span fontSize="14">这一术语，其意是指市场需求或多或少的在某种程度上受到所谓“营销变量”或“营销要素”的影响。</span> </p> </content> </shape> <shape width="416" height="67" topLeftX="31" topLeftY="118" type="text"> <content textType="headline" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="36" bold="true" lineSpacing="multiple:1.35"> <p lineSpacing="multiple:1.3"> <strong> <span fontSize="36">4Ps 分析</span> </strong> </p> </content> </shape> <shape width="179" height="47" topLeftX="439" topLeftY="204" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="18" color="rgba(255, 255, 255, 1)" textAlign="center"> <p> <span color="rgba(255, 255, 255, 1)" fontSize="18">价格</span> </p> </content> </shape> <shape width="179" height="92" topLeftX="439" topLeftY="239" alpha="0.75" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="12" color="rgba(255, 255, 255, 1)" textAlign="center"> <p> <span color="rgba(255, 255, 255, 1)" fontSize="12">新进入者在给行业带来新生产能力、新资源的同时，将希望在已被现有企业瓜分完毕的市场中赢得一席之地</span> </p> </content> </shape> <shape width="179" height="47" topLeftX="571" topLeftY="336" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="18" color="rgba(255, 255, 255, 1)" textAlign="center"> <p> <span color="rgba(255, 255, 255, 1)" fontSize="18">渠道</span> </p> </content> </shape> <shape width="179" height="92" topLeftX="571" topLeftY="371" alpha="0.75" type="text"> <content textType="caption" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="12" color="rgba(255, 255, 255, 1)" textAlign="center"> <p> <span color="rgba(255, 255, 255, 1)" fontSize="12">两个处于不同行业中的企业，可能会由于所生产的产品是互为替代品，从而在它们之间产生相互竞争行为</span> 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type="ellipse"> <fill> <fillColor color="rgba(25, 76, 255, 1)"/> </fill> </shape> <icon width="48" height="48" topLeftX="480" topLeftY="178" iconType="iconpark/Travel/flag.svg"> <border color="rgba(255, 255, 255, 1)" width="2" lineJoin="miter" miterLimit="10"/> </icon> <icon width="48" height="48" topLeftX="371" topLeftY="296" iconType="iconpark/Travel/tent.svg"> <border color="rgba(255, 255, 255, 1)" width="2" lineJoin="miter" miterLimit="10"/> </icon> <icon width="48" height="48" topLeftX="295" topLeftY="431" iconType="iconpark/Travel/map-draw.svg"> <border color="rgba(255, 255, 255, 1)" width="2" lineJoin="miter" miterLimit="10"/> </icon> </data> <note> <content/> </note> </slide> <slide> <style> <fill> <fillColor color="linear-gradient(305deg,rgba(11, 59, 229, 1) 0%,rgba(37, 216, 255, 1) 100%)"/> </fill> </style> <data> <img src="UdunbEtuPoREO8xF0Bnc91gYn2e" width="960" height="540" topLeftX="0" topLeftY="0" alpha="0.35"> <crop type="rect" leftOffset="0" rightOffset="0" topOffset="30" bottomOffset="30"/> </img> <shape width="729" height="44" topLeftX="115" topLeftY="291" alpha="0.5" type="text"> <content paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="16" color="rgba(255, 255, 255, 1)" textAlign="center"> <p> <span color="rgba(255, 255, 255, 1)" fontSize="16">描述相关的信息以解释你的标题。现在就开始打字吧。写任何你想表达的内容</span> </p> </content> </shape> <shape width="416" height="69" topLeftX="272" topLeftY="232" type="text"> <content textType="headline" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="36" color="rgba(255, 255, 255, 1)" bold="true" lineSpacing="multiple:1.35" textAlign="center"> <p> <strong> <span color="rgba(255, 255, 255, 1)" fontSize="36">05 财务计划</span> </strong> </p> </content> </shape> <icon width="72" height="72" topLeftX="444" topLeftY="158" iconType="iconpark/Charts/chart-histogram.svg"> <border color="rgba(255, 255, 255, 1)" width="4" lineJoin="miter" miterLimit="10"/> </icon> </data> <note> 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</fill> </shape> <shape width="456" height="236" topLeftX="36" topLeftY="157" type="text"> <content textType="title" paddingTop="10" paddingBottom="10" paddingLeft="10" paddingRight="10" fontSize="90" color="rgba(255, 255, 255, 1)" bold="true" lineSpacing="multiple:1.2"> <p lineSpacing="multiple:1.2"> <strong> <span fontSize="90">感谢你的时间</span> </strong> </p> </content> </shape> </data> <note> <content> <p/> </content> </note> </slide> </presentation>